Frequently Asked Questions
General
Are Giclée prints right for me?
It depends on the purpose of the print. If you are an artist or photographer selling
to the public, you need to make sure the market for your work will support the cost
of the print. A general rule of thumb is that you need to retail your giclée prints
for 3-4 times what you pay for printing. This will let you sell to galleries and
still make something. If your Giclée is a reproduction of original artwork, the
original should sell for 2-3 times more than the print. For example, if the print
is 20"x24" on fine art paper, the cost of a reprint is about $40 (excluding the
initial costs). The print should retail for around $150 and the market for the original
should be at least $300. If the market for the original falls short of that, you
need to work more on improving the market for you work before investing in a giclée
edition.
Who buys Giclées?
Giclée reproductions and original prints are in high demand by individuals and companies
all over the world. The vast majority of art that goes on the wall are reproductions
so the appetite for Giclées is high because they represent the very best reproductions
that can be had.
Is a Giclée an original or a reproduction?
Giclée is really a process. The print that results from the Giclée process is considered
a reproduction if it is a copy of a traditional fine art original. See
Giclée Prints: Originals or Reproductions for more on the topic.
What is a typical edition size?
Edition counts can run from 10-1000, but typically are limited between 25 and 200.
How do I price my edition?
There is no simple answer to this question. Prices vary from $20 for small prints
by unknown artists to several thousands of dollars for full sheets by well known
artists. Many factors contribute to the price such as the reputation of the artist,
the size of the print, and the edition count. The price of your original art is
a relative indicator of what you will get for your prints.
As a rough guide, you should be able to sell a limited edition Giclée print for
about a 30%-50% of what you can get for the original. The market for your originals
needs to be high enough to support pricing on your prints that covers your costs
and any percentage that goes to a gallery. Many artists price the early numbers
of an edition lower than later. As the edition sells out, the price increases. The
last print of an edition can be priced four times (or more) of the first.
How can I get the very best print possible?
Have a 4"x5" or 8"x10" transparency made of your original and send it to us for
drum scanning or send us the original artwork and we'll scan it using our Better
Light scanning system. Both ways lead to a digital master file that can pick up
every nuance of your art and support a wide range of print sizes.
How do I get started?
Give us a call and we'll talk about your needs and if our services are right for
you. We make every effort to make sure you understand clearly what to expect from
us and the process. To get a better idea of how we work, read the
Printmaking Process.
Do I need to copyright my work?
No. Copyright exists from the moment the work is created. You do not need to register
your work unless you want to bring a suit against an offender. Visit the Library
of Congress, www.loc.gov/copyright for
more information on copyright laws and protection.
Are there hidden expenses?
Our pricing is broken out so you can choose just what you need and there are no
hidden charges. Most digital printmakers have a steep setup charge that bundles
many of their services but we believe that individual pricing is more customer friendly.
We also provide an accurate price in advance so you know exactly what to expect.
If there are changes to the job that effect costs, we'll make sure you know that
up front. A typical job has the following costs: scanning, proofing, printing, and
shipping. For example to create a 16"x20" print on fine art paper from an original
watercolor,
you would have the following costs: scanning ($150), proofing ($50), printing ($32)
for a total of $232 plus shipping and any applicable taxes. If you send us a ready-to-print
digital file, there are no scanning charges.
How do you handle shipping charges?
All shipping charges are paid for by the client and include:
- Sending proofs
- Returning film, original art, or digital media
- Sending prints
Whenever possible, we return original art in your original packaging. If complex
repackaging is required we'll need to charge you. Shipping is billed at cost and
if your original art needs to be shipped in a new container, there will be an extra
charge. When possible, we ship in sturdy mailing tube for excellent protection and
lower cost.